Why Did Ford Stop Making Mercury Cars?
Mercury was an American brand of automobiles that was produced by the Ford Motor Company from 1939 to 2011. The Mercury brand was created in 1938 by Edsel Ford, son of Henry Ford, as a companion make for the Ford brand.
Mercury vehicles were sold through a network of independent dealers and built at three facilities: St. Paul, Minnesota; Dearborn, Michigan; and Wayne, Michigan.
Are Mercury cars good?
Mercury vehicles were officially marketed as "The Near-Luxury Car" and positioned between Ford-branded mainstream vehicles and the Lincoln luxury division. At various times during its production, Mercury included entry-level, mid-size, and full-size cars; a youth-oriented Cougar sub-brand; and even a SUV (the Mountaineer).
Why did they stop making Mercury cars?
The decision to discontinued the Mercury brand was announced by Ford in June 2010. The final Mercury model, the Grand Marquis, rolled off the assembly line on January 4, 2011.
Sales of Mercury vehicles had been declining since 2008 due to a combination of factors, including an aging lineup, declining interest in traditional sedan models, and a perception that the brand lacked a clear identity. Despite efforts to revive the brand, including the introduction of new models such as the Milan and Sable, Mercury was unable to regain market share or achieve profitability.
What was Mercury's last car?
The 2011 Mercury Milan and the 2011 Mercury Mariner were the last vehicles sold under the Mercury brand. Ford announced the discontinuation of the Mercury brand on June 2, 2010.
Mercury cars were well-received by the public, but struggled to find a solid place in the market. In its early years, it was difficult to differentiate Mercury vehicles from Fords, since they shared many similarities. This made it hard for Mercury to develop its own identity. Additionally, the brand was hurt by Ford's reputation for low-quality vehicles in the 1970s and 1980s. In recent years, Mercury was unable to keep up with the trend towards more fuel-efficient, smaller cars.
What was the Mercury version of the Mustang?
The Mercury version of the Mustang was called the Cougar. It was available in a number of different engine and body styles over the years.
The Mercury Cougar was discontinued in 2002, but the Ford Mustang continues to be produced.
What was Mercury's most popular car?
The Mercury Grand Marquis was the most popular Mercury car ever produced. It was in production from 1975 to 2011.
Over its 36-year production run, the Grand Marquis was one of the few Mercury models that managed to consistently outsell its Ford counterpart (the Crown Victoria).
Is Mercury coming back?
No, Mercury is not coming back. Ford has no plans to revive the brand.
Mercury was a brand of American automobiles that was produced by the Ford Motor Company from 1939 to 2011. The decision to discontinued the Mercury brand was announced by Ford in June 2010 and the final Mercury model, the Grand Marquis, rolled off the assembly line on January 4, 2011. The main reasons for the discontinuation of the Mercury brand were declining sales and a lack of identity.